Hell Is For Heroes were a British post-hardcore band who formed in Camden, London, in September 2000. Will McGonagle and Joe Birch were previously in the band Symposium. After leaving their record label EMI in 2004 following the Payola scandal, they released their second album independently before signing a deal with Burning Heart Records, who subsequently re-released it in 2006. The band's third (self-titled) album was released in June 2007. September 2000 Hell is For Heroes formed